Drive with a Smile

In this campaign, we have shown everyday scenarios that we all encounter, and laugh off. It showcases our dependence on our mobiles and lets the audience see these scenarios, smile at the absurdity, and familiarity of these actions. We interrupt the action with a life or death scenario, that snaps you out of the trance, and hammers home the point that your life is no joking matter. Using your mobile while driving is truly nothing to smile about.